How influencer marketing has changed how brands market
As we know that we have people that are called “ influencers” that are well know especially on social media platforms because they post content that people enjoy and want to see, they normally have 1K followers and above. They use platforms like instagram, facebook, youtube and tiktok. Let’s look at how they’ve changed!
Influencers have changed how brand market their products/ services, they make collaborations with brands. Basically, the promote businesses services and products. We were used to having brands launching fashion shows where they would have models modelling to showcase their products or what the business offers. We can all agree that not everyone affords to attend these fashion shows which results in decline in sales because only few people know about what the business offers. This depends on the brand and who their target audience are.
Time went by, we are now having influencers who advertise products using social media platforms, this has changed how brands market. Brands do not have to waste a lot of money launching fashion shows they can just get 3 or 5 well known people who will advertise their products on social media. Products are getting out of stock because people want to look like these influencers, and they trust them.
So, what happens is that brands give these influencers products to advertise because they know that people will want to buy these products because of the influencer's recommendations. Influencers make marketing look fun and interesting, they make “GRWM and unbox with me” videos to get people’s attention. Brands use influencers because they know that the brands message or product reaches the right people. All of the above helps the brand to gain more customers.
Challenges:
- It can be difficult to find customers that will buy products that you’re selling.
- There are a lot of similar products already in the market, so it can be hard to comb people to buy your staff specifically.
- Adapting into new trends can also be challenging
- The brands social media platform may gain a lot of followers.
- Influencers that work for your brand may become brands ambassador.
- Influencer marketing helps the brand to taps in new audiences.
Let’s make an example of Esihle Mkosana who advertise different products in one video, she has over 180 views on this video showing she washes her face using different products.
Does influencer marketing helps businesses to grow every time?
ReplyDeletethis was fun to read thank you for making me understand how influencers work
ReplyDeleteYour comment is appreciated, thanks for reading
DeleteYes they do because they advertise on social media platforms
ReplyDeleteHow long do you think this influencer marketing strategy, which uses celebrities to endorse items or raise awareness will last? Do you believe another approach will emerge in the coming years?
ReplyDeleteAs media landscape changes, this might also change because brands must do what the audience wants
ReplyDeleteDo the young influencers always have a good impact on the image pf the businesses they are representing?
ReplyDeleteNot all the time because they’re still young and they’re learning how the industry works
ReplyDeleteoverall, this blog effectively captures the nature of influencer marketing and its role in brand promotion strategies the example of Esihle Mkosana shows us how an influencer using multiple products engages interest among followers.
ReplyDeleteThanks for your comment sir, it is appreciated
ReplyDeleteI learned a lot about Influencer marketing from reading your blog
ReplyDeletewhen these influencers advertise do they earn good money or do they get free products in return?
ReplyDeleteTo become an influencer, do you need a good education or this is for anyone?
ReplyDeleteIt is for anyone, if you have skills and you know how to shoot content
DeleteWhen they gain more followers, does that mean more profit for the brand ?
ReplyDeleteYes as they gain more customers
DeleteYes
ReplyDelete