Social media influence on Public Relations professionals
We can all agree that social media has a huge influence on our lives but for now, let’s look at the impact of social media on public relations professionals.
Social media has an important role in public relations. Public relations professionals and the brand can communicate with their customers on a variety of channels like Instagram, Facebook, and YouTube. It allows customers to “like, comment and share “ which can help the brand grow. Communicating with customers on social is quick and effective, but only if the brand/ company responds quickly and effectively as the complaints are visible to everyone. Social media benefits both the business and customers, as the business gets to read through the comments and monitor their engagement with customers and customers get to engage with the organization about everything they’d like to see or know.
According to Larry Weber (2009), as stated by Wright and Hinson ( 2009), “ The communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not”. Social media allows people to interact in a creative manner. Social media has created many ways of being creative as Public Relations professionals, as they have to upload content to keep customers updated. PRPs have to constantly think “out of the box” and be creative.
Social media influence has made PRPs grow in online marketing, and it has helped many brands/ companies to achieve their goals. Social media allow brands to connect a million people, using platforms like Facebook, Twitter, Instagram, and LinkedIn make brands prioritise their customers and engage with them frequently. Brands do have to spend a lot on traditional media. The Coca-Cola name campaign, that campaign is one of the successful campaigns because it was spread through social media. Putting people’s names on the bottles made Coca-Cola gain people’s attention, and that was posted on all social media platforms using #ShareACoke.
Opportunities:
- Social media do not need a huge budget to be seen as a success, if Public relations professionals follow the strategy, and the audience finds the posts interesting then the engagement will follow in a huge way.
-Public Relations professionals have the opportunity to reach a large audience on social media and also show people/make people understand the business.
Challenges:
- Competitors can easily take over the company if the company is not active on social media platforms.
-Public relations professionals may use social media in a wrong way or upload content that people won’t understand, that would result in customers being against the company.
I AGREE WITH YOUR OPINION ON SOCIAL MEDIA INFLUENCE ON PRPs
ReplyDeleteYou’re welcome, please stay tuned because there’s more info coming
ReplyDeleteYour comment is much appreciated, thank you.
ReplyDeleteI personally feel like they wouldn't be a need for PRPs if there was no social media, we need more of this information for better understanding of what PRPs is 🙏🙏
ReplyDeletePR practitioners are involved in various activities, such as communicating messages to the public and managing clientele reputation. Social media is there to help promote and market a company.
DeleteYes, i think technology was the right start to all this if it wasn't for it companies would have been less marketed in their potential audiences as companies would have dwelled more in their services then marketing for everyone out there to see their services.
DeleteAnd please tell us more on how PRPs could make it interesting for us audiences to watch the services provided by their companies 🙏
DeleteAnd what could be done to PRPs sharing wrong information on their companies name, let not focus only on it positive part🙏and what measures could be taken if so
DeleteThere’s a process called risk management where an organisation identify, control and minimise the impact. There’s also a crisis management strategy where an organisation deals with out-of-control issues. These are the processes that could be used to such.
DeletePPRs come up with a lot of strategies, hence we now have influencers who make marketing interesting using TikTok, instagram, facebook and YouTube.
As an aspiring PRP your blog showed me that the changing in the media landscape moving digitally has made communication more easily and accessible and brings more innovative ways to posting content
ReplyDeleteIndeed, it provides access to important information.
ReplyDeleteWow...Satisfying...can we get more of this.
ReplyDeleteNo problem🙏🏽
ReplyDeleteYour points are valid mam' , PRPs really needs to avoid the challenges you mentioned...
ReplyDeleteIndeed
DeleteSo, why did Coca-Cola stop putting people's names on their drinks?
ReplyDeleteIt could be that they wanted to use another strategy to advertise their products
DeleteSocial Media can be very helpful sometimes look what’ve happened on twitter, where old mutual refused to pay other family their policy money. People dragged them and they’ve been trending for 4 days, and for the power of social media they offer to pay that family R3M.
DeleteIndeed it is powerful
DeleteI like how you portrayed the opportunities that are available for public relations professionals through social media.
ReplyDeleteThank you, your comment is appreciated
DeleteHow do you make brands aware being socially active is important?
ReplyDeleteMake examples about other businesses who are successful because of being socially active
ReplyDeleteIndeed, social media has channeled a way for PRPs to excel! Things are done more easily and quicker than ever before.
ReplyDeleteExactly, that’s for sharing your thoughts
ReplyDelete